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USB flash drive

What is a USB flash drive or known as pendrive?

A USB flash drive is a storage device (like a CD) that is specifically designed to write and rewrite data multiple times via your USB computer port. Flash drives are easy to use, ultra portable, and connect seamlessly with all modern computers (PC or Mac).

A custom USB flash drive is just that: one you can customize with your company logo and/or choose specific colors for the case.

Choosing the Right Custom Flash Drive:

It’s important to understand the ins and outs of USB flash drives before placing your order. Here are questions and considerations to keep in mind as you shop around.

What is the difference between USB 1.1 and USB 2.0?

USB 2.0 is the current version or the standard and allows for much faster speeds of data download/upload than its predecessor, USB 1.1. Today, the majority of custom flash drives on the market are USB 2.0, but it doesn’t hurt to confirm when ordering yours.

What is Tier 1 flash memory?

Although custom flash drives are not branded by a manufacturer (common options are Kingston, PNY, or Samsung), make sure that the flash memory used by your supplier is top-rated quality, Tier 1. It will ensure faster speed of your custom drives and a longer lifespan, delivering more impressions with your company’s logo.

Memory Capacity: What size is a good fit for my needs?

Custom flash drives are available with a range of storage capacity, from as low as 512 Megabytes (MB) up to 128 Gigabytes (GB). Consider the needs of the recipients when choosing memory size for USB flash drives

  1. Are the recipients tech-savvy or likely to own a flash drive already? If they do, pick a flash drive at least equal to the one they already own (or consider a trendy case like the Clip ‘n Carry USB drive). The most common memory sizes today are 4 GB (for tech-savvy audience) and 2 GB (for others).

  2. What do recipients do outside of work? Storing spreadsheets or presentations doesn’t require too much space, but if the same person enjoys photography or music they will require more storage space.

  3. Consider the incremental cost. The price difference between 2 GB and 4 GB flash drives is about 10-20%. However, doubled storage capacity means that your customers will hold onto the flash drive much longer and actually use it! Use this handy reference to determine how much a USB flash drive can hold.

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